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HKBU Showcases Innovative Art Tech at FILMART 2025

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HKBU's pavilion at FILMART 2025.
Mr Albert Yu Ka-ho, Programme Director of BComm (Hons) in Game Design and Animation and Senior Lecturer of the Department of Interactive Media at HKBU (right), introduces his virtual reality project.
* Professor Wen Renjie, Assistant Professor of the Department of Computer Science at HKBU (left), shares his AI project with the visitors.
* Mr Chen Yimin, Programme Director of Bachelor of Arts (Honours) in Film and Television and Senior Lecturer of HKBU Academy of Film at HKBU (1st left), moderates the discussion “[AI Hub Programme Series] Gearing up for the AI Opportunities”.

HKBU, along with its art tech startups, is participating in the Hong Kong International Film and TV Market (FILMART) 2025, organized by the Hong Kong Trade Development Council. The event takes place from March 17 to 20 at the Hong Kong Convention and Exhibition Centre.

 
Innovative Projects on Display

At the HKBU pavilion, visitors can explore cutting-edge projects powered by artificial intelligence (AI) and future cinematic education. Key highlights include:

  • AI Motion Acting Agent: An AI-driven system for adaptive motion generation, facilitating interactive animation and immersive storytelling.

  • DigitalGuardian: An AI technology safeguarding digital creators' intellectual property by embedding imperceptible markers into digital assets.

  • Creating New Universes with Virtual Reality: Two VR projects inspired by Stanisław Lem’s novel and the folklore of Hong Kong and the UK.

  • VotR.AR: An augmented reality installation allowing visitors to explore Leonardo da Vinci’s "Virgin of the Rocks" in a virtual 3D environment.

  • Future Cinema Systems: A platform offering immersive cinematic experiences with next-generation art technologies.

 
Expert Insights

Professor Terence LAU, Interim Chief Innovation Officer, emphasized HKBU's role in driving art tech development and promoting cultural diversity. Professor Johnny M POON highlighted the University's transdisciplinary research and collaboration with industry partners. Professor Shin Dong KIM discussed the integration of cutting-edge technologies into film education.

 
Art Tech Startups and Seminars

The pavilion features eight art tech startups leveraging advanced technologies for creative and cultural innovation. Additionally, HKBU experts participate in FILMART's seminar sessions, focusing on AI opportunities and its future in filmmaking.

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