Booguu Company Limited: Bringing Smart Therapeutic Care to Everyday Life
For millions of seniors, the risk of a fall is a constant threat to their independence. An HKBU-born start-up, Booguu Company Limited, decided to tackle this challenge head-on. Using cutting-edge AI, they developed a platform that is now transforming therapeutic care from a concept into a global success story.
The Power of Seeing Movement
Booguu provides clinicians and users with objective data to "see" their own movement, a powerful tool for improvement. The results are undeniable: a pilot study in Hong Kong, China showed a 53% reduction in fall risk and an 83% improvement in mobility among participants.
This success has earned the trust of the healthcare community. Today, the technology is used by over 100 corporate clients, from 15 public hospitals in Hong Kong, China to major hospitals in Beijing. With nearly 26,000 elders assessed, Booguu is providing critical insights that empower safer, more confident lives.
From Local Success to Global Ambition
Having secured its business viability with low seven-figure (HKD) revenues and a customer base spanning from Hong Kong, Chinese Mainland to North America, Booguu is not slowing down. The company is now poised for a major expansion into the US therapy market and is forging new partnerships with the insurance industry to further its mission.
“Ultimately, our technology shows people how their bodies are moving and where they can improve. That is a powerful tool for creating better outcomes.”
── Mr Gary Jin, CEO of Booguu Company Limited
Founders
- Prof. Jeffery CHEUNG, Retired Professor, Department of Physics
- Mr Gary JIN, Chief Executive Officer of Booguu Company Limited
- Ms Vicky CHEUNG, Chief Data Scientist of Booguu Company Limited
Awards & Recognition
- Booguu's innovative approach has been recognised by the industry, earning them accolades such as:
- 3 Gold and 1 Silver Medals at the International Exhibition of Inventions Geneva 2017 & 2021
- Gold Medal & Grand Award at the Asia Exhibition of Innovations and Inventions Hong Kong 2019
- TechConnect Business Innovation Award of US TechConnect Summit 2020
- Merit Awards of Hong Kong Information and Communication Technology (ICT) Smart Living 2020
- Merit Award of Hong Kong Jockey Club Age Friendly Innovation 2020
- AI & Digital Health Project Pitch Winner in Asia Summit on Global Health (ASGH) InnoHealth Showcase 2023
- Second Prize at the Maker in China” Shenzhen SME Innovation and Entrepreneurship Competition 2024
- Gold Medal at Silicon Valley International Invention Festival 2025