HKBU IP Economy Forum

Eddie Hui is the Founder of B.Duck and Chairman/CEO of its listed entity, B.Duck Semk Holdings International Limited (2250.HK). After earning a Master’s in Art & Design in the UK, he established Semk Products Limited in 2001 and launched B.Duck in 2005. Under his leadership, B.Duck has become China’s largest domestic character IP and has repeatedly won awards such as Asian Property of the Year. Eddie himself has received honours including the Young Industrialist Award of Hong Kong. Rooted in original design, B.Duck continues to promote Chinese cultural elements globally.

Perry joined Ocean Park Hong Kong in 2014, heading up the marketing function of the Park. Over time, he was assigned to oversee the Park’s F&B, retail and licensing businesses. Developing and promoting Ocean Park’s own intellectual properties has been one of his key accountabilities. Apart from the Panda Friends franchise, which was created following the birth of the giant panda cubs and the arrival of two new giant pandas from China, he has also been deeply involved in the development of other Park IPs, including Whiskers and Friends and Oh!Moments.

David Tsui oversees M+’s commercial and financial operations, including business planning, budgeting, retail, F&B, security, visitor services and strategic projects. He holds a Master’s in Business Administration from the Australian Graduate School of Management and a doctorate in cultural and creative industry management from the China National Academy of Arts. With expertise in academic development, finance, HR, property and marketing, he has worked for cultural organisations in Hong Kong and Mainland China. He also ran a Guangzhou art-F&B platform and holds key roles at the Hong Kong Arts Administrators Association and Arts Development Council.

Ms Ada Lee is a Senior Solicitor at the Intellectual Property Department (IPD) of the HKSAR Government. She is currently working in the Copyright Team of the IPD. Her main duties include reviewing Hong Kong’s copyright regime and providing legal advice to the Commerce and Economic Development Bureau of the HKSAR Government on copyright-related matters.  

Richard Yi Da Xu is a Professor in the Department of Mathematics at Hong Kong Baptist University. His research focuses on Machine Learning and Artificial Intelligence, particularly Bayesian Nonparametrics, Machine Learning Theory and Computer Vision. He has published over 100 academic papers and produced more than 2,000 free online doctoral training slides and videos. While in Australia, he collaborated with industries across finance, transport and agriculture, and founded Deep Learning Sydney, a 4,400-member community. In 2023, he established an AI startup in Hong Kong specialising in trademark creation.

Prof. Thomas CC Wong focuses on sustainable development, cultural industries and intellectual property. He promotes sustainable business practices and highlights key elements such as cultural heritage, industrialisation, internationalisation, IP development and digital transformation. As co‑founder of the Cultural and Creative Industries Development Agency, he drives sector growth through forums and exhibitions.

Since joining Louis Vuitton’s Global Intellectual Property Department in 2009, Mayank has overseen intellectual property matters for Louis Vuitton and the Fashion Division across Asia-Pacific and China. Before joining the LVMH Group, he spent eight years with Daimler AG in various roles in Germany, India and the PRC. He is a practising Hong Kong Solicitor and Indian Advocate and holds an EMBA from the Richard Ivey School of Business, University of Western Ontario.

Tik Fan Chan (TC) is an Associate Professor of Practice in the Department of Interactive Media, School of Communication, Hong Kong Baptist University. His teaching and applied research focus on digital product innovation, user experience and data-driven business models that transform creativity into sustainable value. Before joining HKBU, he held senior roles at global technology firms including OPPO, Tencent, Motorola, VIVO, Kimdai Intelligent and HKET. At the HKBU IP Economy Forum 2026, TC will discuss how design thinking, AI and IP can drive synergy, enrich brands and create business value.

Stella Law is Regional Executive Director of CHFT Advisory and Appraisal Limited, headquartered in Hong Kong with operations across Asia and beyond. With over 20 years’ experience, she leads CHFT’s intellectual property advisory and valuation practice, supporting M&A transactions and litigation across industries. Renowned for her strategic insight and cross-border expertise, she serves as a Council Member of LES China, Hong Kong Sub-Chapter, and on the 2025 Steering Committee of the Business of IP Asia Forum (BIP Asia). A regular speaker at Hong Kong Intellectual Property Department seminars, she featured at IP Week 2025 in Singapore.

Stella Lin is a London-based designer specialising in the IP licensing industry. She served as Licensing Design Director at Sanrio Global and Moonbug Entertainment, overseeing product design for international licensees and creating custom designs for character licensing. From a young age, she has loved drawing fun, cute characters to bring joy to audiences, viewing design as a reflective process that gives each character a unique voice. A Hong Kong Polytechnic University graduate and Hong Kong Young Design Talent Award winner, she holds a Master’s in Communication Design from Central Saint Martins. In 2019, she created Bunni Konbiny, her IP actively pursuing Asian licensing opportunities via Mini Morie Pte. Ltd. (est. 2023).

Prof. Kara Chan (PhD in Psychology, City University of Hong Kong) researches advertising and cross-cultural consumer studies. She has published eight books and over 200 journal articles and book chapters. Her articles have won six Emerald Literati Network Awards for Excellence. She was a finalist for the 2020 University Grants Committee Teaching Award, recipient of the President’s Award for Outstanding Performance in Research Supervision, and Outstanding Performance in Scholarly Work. She was named among the World’s Top 2% Scientists in Economics and Business (2022–2025) by Stanford University, USA.

Basil Cheung, the ‘Blade Runner of Branding’, is an award-winning Brand Consultant, Corporate Coach and Educator. Founder of Elio Brand Consultancy, he drives storytelling and Purpose Branding strategies, making brands ‘Gen-Alpha Ready’. He collaborates on growth hacking and impact initiatives. Holding a Dean’s List Master’s in Advertising, he brings experience from Bowtie, Uber and GOGOX IPOs, and agencies like Leo Burnett, Ogilvy & Mather and McCann Erickson. Basil lectures at universities, consults for McKinsey & Company, and shares F&B expertise as a former coffee brand owner.

Sandy Sze is Head of Marketing and Branding at M+, leading the museum’s brand vision and global promotional strategies. Previously a co-founding member of a branding agency, she led transformation projects across APAC and China. With over a decade’s expertise, she specialises in brand strategy and customer experience, overseeing initiatives to engage worldwide audiences.