Entrepreneurship Innovation Labs 2012/13
Lab.01 Protecting the Intellectual Property of Your Venture:
How Did David Win over Goliath?
Why G2000 Limited had to pay RMB20 million to a small company in China just to use the G2000 trademark? How did Amazon protect the simple idea of “Buy now with 1-Click” button to earn billions of dollars from the likes of Apple Inc.? How is it that for the price of a stamp you can enjoy the same protection as Apple Computer did in the billion-dollar case against Samsung for infringement on iPhone and iPad?
You have thought about many great ideas to start your own business, but have you given any thoughts on how to protect the intellectual property (IP) of your business? Do you know that without IP protection you will have difficulties in getting further investment into your business?
Come to this workshop where Dr. Alfred Tan will share with you legal techniques on how to best protect your IP rights in your start-up business.
Ir. Dr. Alfred TAN
Head, Knowledge Transfer Office
Date：9 Apr 2013 (Tue)
Ir. Dr. Alfred TAN is an entrepreneur, an IP attorney, an engineer, a research scientist, an inventor and a university administrator all rolled in one. He started his career in academia before embarking to successfully lead his own technology start-up. Dr. Tan has a number of patents to his name. He then returned to academia to further his career as a well published Professor in engineering and technology, both in Hong Kong and Australia. Dr. Tan is a Senior Member of IEEE and a Member of Engineers Australia. He is also a registered Australian Trade Marks attorney and an often referenced patent consultant. In his spare time, Dr. Tan has a keen interest in financial analysis and business modelling.
Dr. Tan is currently the Head of Knowledge Transfer Office at Hong Kong Baptist University.
Lab.02 Crafting a Winning Business Plan
How do you put your many great ideas in writing? How can a proper business plan help you comb your ideas into concrete, feasible business action? What is a good business plan that appeals to potential investors?
This workshop will explore with you what a business plan is, when it is needed and what form it might take. Mr. So will demonstrate how to tell a convincing new venture to potential investors, judging panel, and stakeholders. This workshop will also provide practical suggestions in writing a business plan as well as outline what key issues in a business plan.
Mr. Simon SO
Senior Lecturer, Department of Management
Date：16 Apr 2013 (Tue)
Mr. Simon SO is a Senior Lecturer in the Department of Management and Human Resource Management concentration coordinator of the School of Business, HKBU. He is also the course coordinator and lecturer of Entrepreneurship and New Venture.
Mr. So has extensive marketing and consultancy experience in the Far East region. Prior to joining academis, he was the General Manager of Marketing and Public Services at Cable and Wireless Systems (now member of PCCW). As a consultant, he has worked with prestigious firms as General Motors, Mattel Toys, Ericsson, Dailmer Benz, Ericsson, Shui On Group, China Aerospace International Holding, Asian Development Bank, China Mobile, Hong Kong Aircraft Engineering, Caterpillar, Hong Kong Stock Exchange, Hang Seng Bank, Modern Terminals, Minsheng Bank of China, and BHP of Australia.
Since 1997, Mr. So has been appointed the Deputy Director of Shanghai Institute of Business and Management. Mr. So was also the Chief Advisor of China and Business Management Programs of Poon Kam Kai Institute of Management, the University of Hong Kong.
The labs are open to all HKBU students.
Please register at: https://hkbuhk.qualtrics.com/SE/?SID=SV_0eu8zo0bgQZOIK1
Walk-in registration is welcome (depending on availability of seating).
Participation in these labs is recognized by the University's Co-curricular Learning (CCL) programme.
What Is Business Entrepreneurship Support and Training (BEST)?
Business Entrepreneurship Support & Training (BEST) is the first university-wide entrepreneurship program to offer support and training to equip students with can-do attitude and business acumen to become successful entrepreneurs in the turbulent business environment.
BEST is built on three key components: Entrepreneurship-Challenge (E-Challenge), Entrepreneurial Sharing and Networking (ESAN), and Entrepreneurship-Space (E-Space), aiming to encourage, promote, and cultivate entrepreneurial culture via a series of events and incubation services:
What Is Entrepreneurship Sharing and Network (ESAN)?
Entrepreneurship Sharing and Network are seminars, workshops, trainings, exchange activities, etc. designed for students at various levels.
Entrepreneurship Seminar Series is to be organised throughout the year, where business coaches and mentors share their entrepreneurial knowledge and skills. Invited speakers may include Council members, university fellows, advisory board members, staff members, alumni, and university friends.
Entrepreneurship Innovation Labs are workshops to help students develop their business ideas from a mere concept to profitable, high value-added products and services. These workshops will also equip individuals with necessary attitudes and skills to handle and benefit from the uncertainties in the volatile and ever-evolving economy.
Entrepreneurship Bootcamp offers an optimal environment to prepare students to start up their ventures by bringing together the entrepreneurial team and industry experts. In addition to product development, a broad range of tailor-made trainings in business plan evolution, competitive analysis, business models, pitching will be offered so that students can maximise their chances for a successful pitch.
Trans-border Multilateral Entrepreneurship Exchange offers students the opportunity to take part in further entrepreneurship trainings at collaborating universities in Mainland China, Taiwan, and Macau. By spending approximately one week at each region, students will be given invaluable insights by experts at these institutions, and opportunities to visit and interact with local enterprises and relevant government bodies.